Film promotions on college campuses could soon face restrictions in Telangana. The state government is reportedly considering new guidelines to prevent educational institutions from hosting film promotions and commercial events that could affect students’ academic environment and safety.
Under the proposed rules, colleges may be barred from conducting film promotions and other commercial events. Institutions organizing large gatherings could also be asked to submit advance details about safety arrangements. Stage stability, crowd management and fire safety may become mandatory requirements. However, regular cultural programs, sports events and student talent shows are expected to remain unaffected.
The proposed move comes after a series of controversies involving film promotions at educational institutions. The recent Aadarsha Kutumbam AK47 trailer launch event at Malla Reddy educational institutions in Hyderabad became a major issue. The controversy grew further when Preethi Reddy, vice-chairperson of the institutions, announced a special holiday for students on the film’s release day.
Student organizations and educationists strongly objected and approached the Telangana State Council of Higher Education, demanding action against the management. The Council issued a notice pointing out that private colleges cannot independently declare holidays against the government-approved academic calendar.
Preethi Reddy defended the events, arguing that entertainment programs help students take a break from their regular academic routine. She also claimed that film promotions bring much greater visibility to the institutions.
The debate has now expanded beyond film promotions to student safety. A recent stage collapse that killed a female student has added urgency to concerns over film events on campuses.
The government is expected to issue official guidelines soon.
