krishna-and-his-leela theatrical re release

Usually, we see classic Telugu films that have done well in theatres back in the past, getting released on special occasions. But for a change, a film that earlier premier directly on OTT is now gearing for theatrical re release.

The film in discussion here is Krishna and His Leela which has Siddhu Jonnalagadda, Shraddha Srinath, and Seerat Kapoor in the lead roles. This film released directly on Netflix during the Covid period, and it could cater to the younger generation of audience.

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It could even be argued that this is one of the better received direct to OTT releases at that point in time. Coming to the topic now, the film is now preparing for theatrical release on the occasion of Valentine’s Day.

Producer, Rana Daggubati and Siddhu have announced that the film will be releasing in theatres on February 14 on the occasion of Valentine’s Day. This is perhaps one of the first times that a film that premiered on OTT earlier is now preparing for theatrical release.

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Interestingly, the makers have gone for a few cosmetic changes to this film as they have modified the title from Krishna and His Leela to “It’s Complicated” which is in tune with the core theme of the film.

It is a fact that the film did well on OTT and reached its target audience. But the question now is, will these audience be prepared to buy the ticket now and watch it in theatres again? Does it have a big enough image to have a theatrical release now after having already streamed on OTT?

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What is for certain here is that the market of Siddhu definitely grew bigger with Tillu. It has to be seen if this additional market will create any further impact for this film now.