It would not be exaggeration to say that Kabali is the only south Indian film which will release in more than 4000 theaters all over the world and this clearly shows the mania that the film has created.
[m9ad]
Everyone is trying to cash in on the craze and especially the film’s producers have tied up with several corporate houses to make merchandise and what not to promote the film. In a first of a kind in India, an entire Air Asia flight was painted with Kabali poster and stills.
Not stopping at this several gold coins, mobile sim cards and bank cars will now have Kabali merchandise. This has created a huge awareness for the film and producer Thanu says that the merchandise costed them a whopping 40 crores with an association of these corporate houses.
Never has been any film in India been dealt with like this before and there is also a scare as to what if the film fails. Will it recover its costs at the box office, all this is a million dollar question. For now, Rajni fans are not questioning and having a lot of fun.
