Shyam Singha Roy is the costliest project in Nani’s career and it also marks his debut in the pan-India market. So, the onus is on him to promote the film to his best capabilities. Fittingly, Nani is getting it right with Shyam Singha Roy’s promotional campaign not just in the Telugu states but also in neighbouring states.
Nani, Sai Pallavi, and the director of the film Rahul Sankrityan will be visiting Satyam Mall in Chennai tomorrow as a part of Shyam Singha Roy’s Tamil promotions. Sai Pallavi is a well known face in Tamil cinema and her presence should bring good buzz to the event tomorrow and as well as the film, as a whole. The makers are using Sai Pallavi’s fake to their advantage and rightly so.
With under 10 days left for the film’s release, Nani is carefully planning the other language promotions. At a time when an A-lister pan-India biggie, Pushpa: The Rise registered a rather weak promotional tour in other states, Nani is striking the right chord with Shyam Singha Roy.
Shyam Singha Roy is Nani’s first theatrical outing in the past two years and he is leaving no stone unturned for the same. The periodic action drama is up for theatrical release on 24th December.
