Naveen Polishetty single-handedly promoted his recent release, ‘Miss. Shetty Mr. Polishetty, despite competition from the Jawan wave. The film gradually gained traction and drew audiences to theaters.
The movie performed notably better in the U.S., grossing $1,756,758, including Sunday earnings.
The idea of promoting the film in the US before the release is certainly good. But Naveen is back in the U.S. for the second time, appearing to express gratitude to the U.S. audience. However, the underlying reason is to push the film into the prestigious $2 million club, which is entirely reasonable.
But what failed here is his desperation to reach his first $2 million.
Miss. Shetty Mr. Polishetty, had already performed up to its potential. During his second trip to the U.S., the movie collected an additional $80K (Fri-Sun), and it’s not solely because of his tours, as he visited very few locations.
While film promotion is crucial, one must also know when to stop. Naveen’s U.S. trip incurred costs like business class flight tickets, hotel expenses, and domestic tour expenses etc are big overheads. In the end, the film’s returns didn’t justify these or bring it significantly closer to the $2 million mark.
The movie still needs an additional $244K to reach the $2 Million club, which is no longer within reach.
It only revealed Naveen Polishetty’s desperation to have a $2 million film. For a young hero like Naveen it is also not good to appear desperate for landmarks.