Yatra 2, a propaganda biopic of YCP chief YS Jagan Mohan Reddy is hitting the theaters on the 8th of this month. But the film isn’t having the best of pre-release equations as the all-important OTT rights haven’t been brought by any platform yet.
The issue with Yatra 2 is that it had no buzz going its way right from the outset. This resulted in zero interest from OTT buyers and hence, the OTT rights are unsold.
It is an established fact that OTT rights are decisive in a film’s business as the majority of the production costs are covered here so that the producer is not at risk. But the said film hasn’t ticked this box yet.
Even in the case of the first part, there was a complaint that YCP leaders leased the theaters to generate revenues. But the lack of public anticipation is clearly showing in the case of the second part.
With no theatrical buzz and no OTT deal in place, it has to be seen where this propaganda film will go.
