Kalki 2898 AD Pushpa 2

The Bollywood film industry and film exhibitors are facing immense challenges with April 2024 being one of the worst months in recent memory.

Several high-profile releases, including Bade Miyan Chote Miyan, Maidaan, LSD 2, Do Aur Do Pyaar, and Ruslaan, failed to do even minimum business, leading to financial strain on theaters.

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The poor performance of these films, combined with a lack of releases during upcoming elections, has made survival difficult for theaters, especially single screens. Many have been forced to reduce showings and lower ticket prices in a bid to attract audiences.

Last year, Shah Rukh Khan’s films single-handedly boosted the theatrical business with Pathaan and Jawan, but Bollywood is now back to square one, with consecutive disasters each week.

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In this challenging landscape, hopes are pinned on upcoming releases like Kalki 2898 AD and Pushpa 2. These pan-India films from the Telugu industry have generated significant excitement, particularly Pushpa 2, which is expected to be a 500-crore blockbuster in Hindi, setting the single screens on fire.

Kalki 2898 AD is projected to open with 15-18 crores in Hindi regions, while Pushpa 2 is anticipated to be a sure-shot 50 crore opener.

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However, theater exhibitors may have to suffer another 6-7 weeks of difficulties before these releases can potentially revive the industry.