Vyjayanthi Movies, a prestigious production banner, is back with a mega-budget pan-world film. However, after dropping the first look poster yesterday, they faced severe pressure.
The poster was unanimously trashed, causing a decline in hype not only in Telugu but also in other languages and providing an opportunity to mock Prabhas and the Telugu industry.
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Tonight, the highly anticipated first video glimpse and the details of Project K will be revealed after 1.30 AM midnight IST, making it a make-or-break moment until the movie release.
It is challenging to revive the hype once it has been brought down, especially across various languages, which is crucial for such big-budget films. Generating excitement among non-Telugu audiences is the most critical factor.
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Now, it all depends on the first video glimpse, which must evoke a resounding ‘Wow’ response, leaving no room for trolls on quality, scale, or Prabhas’s appearance.
