SS Rajamouli’s Varanasi is still months away from its April 7, 2027 release, but discussions over its pre-release business are already underway. The latest buzz suggests that the makers are not satisfied with some of the offers coming in, including the reported OTT deal, as they are said to be below expectations.
Given the film’s scale and budget, the team is reportedly unwilling to settle for deals that fall short of its targets. Similar concerns are said to exist over other non-theatrical rights as well.
With Mahesh Babu in the lead and Rajamouli directing, expectations around Varanasi are naturally high. The makers will want the pre-release business to match the scale of the film, but the current offers have reportedly not reached the levels they were hoping for.
There is still time before the release, so the team can continue negotiations. The big question is whether buyers will improve their offers or whether the makers will have to bring down their expectations to close the deals.
