Adipurush was first destined to be a proper pan Indian project, thanks to the timeless theme of Ramayan. The film was always bound to strike a chord with the north belt, where Hinduva mood is at an all time high.
However, the teaser of the film, with its crappy VFX undid all the hype and it got to a point where the film was even disregarded by many.
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Cut to now, Adipurush has peaked again, this time at the right juncture. The Jai Shri Ram song and a couple of good to decent trailers have worked the trick for the film.
One of the principle propellers will obviously be the Ramayan theme. This is a common factor for all Indian audiences and this positivity has clearly rubbed into Adipurush before its release. This is a clear advantage the film had from the fay of its announcement.
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Coming to the Telugu market, there has been a void for star hero films. After Sakaru Vaari Paata last year, there hasn’t been a single superstar film that released in Telugu.
And hence, Adipurush has amassed mass hype in the Telugu as well, thanks to the anticipation on the star hero film. This is where the Prabhas factor has come into play.
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Adipurush, soon after its announcement, was a crazy project thanks to the global them. Then came the catastrophic teaser which dampened. But the team recovered and then promised better-grade CGI output in the subsequent promotional material.
Pair that with the void for a superstar film in the Telugu market, and Adipurush had the recipe for a winner. All the film needs now is a good word of mouth and sky is the limit for it at the box office now.
