Allu Arjun‘s recent theatrical release, Pushpa: The Rise is going on a surprisingly good run in the Hindi theatrical circuit, despite zero promotions. Coming to the topic, Allu Arjun is catching the attention all over with his aggressive PR campaign.
In the promotional interviews of Pushpa, Allu Arjun sported a t-shirt with a popular phrase from the film “Thaggede Le” imprinted on it.
Today, Allu Arjun attended Rowdy Boys pre-release event and he sported a t-shirt with “Idi sir naa Brand” imprinted on it. Anyone who has watched the film knows the story behind this phrase.
The Allu hero did not have much time to promote Pushpa ahead of its release due to the tight shooting schedule. But after the release, Allu Arjun attended several success meet events.
Allu Arjun’s self PR is as aggressive as it can get and no mainstream star hero from Tollywood is as proactive as Allu Arjun when it comes to the same.
Speaking at the pre-release event, Ashish Reddy who plays the male lead in Rowdy Boys spoke highly of Allu Arjun.
“Allu Arjun is the world’s best dancer. He is launching my song and judging my dance now. He is a pan-India star event before Pushpa’s release. I once met a cab driver in Pune who had Allu Arjun’s photo as his phone DP. That speaks for itself,” Ashish said.
"ఇది Sir నా BRAND"
— MIRCHI9 (@M9News) January 10, 2022