Ram Pothineni’s much-anticipated film, “Skanda,” has experienced a series of release date changes. Originally slated for October 20th, the release date was moved up to September 15th but has now been pushed back to September 28th.
The film faces competition from “Chandramukhi 2” on its new release date, but many believe that “Skanda” will emerge as the audience favorite. However, the trade experts have expressed concerns about the lack of promotional activities surrounding the movie.
Adding to the complexity of the situation, the arrest of former Chief Minister Chandrababu has redirected the spotlight in the Telugu states toward politics. “Skanda” desperately needs a change in focus in order to garner the attention it deserves.
Ram Pothineni and Director Boyapati have been occupied with their respective projects, leaving little room for traditional promotions. The pre-release event also happened a few weeks ago, and it has already faded away from people’s memory.
The songs haven’t clicked in a big way. The makers are releasing a new song today, Cult Mama, featuring the lucky item girl Urvashi Rautela and Ram. It is expected that this song might give some boost to the film’s hype.
The reason the makers intentionally chose to keep the promotional buzz low, downplaying expectations, is unknown. This strategy has sparked discussions, with some believing that it might work in the film’s favor, as lower expectations could lead to a pleasant surprise for the audience.
Nonetheless, it’s imperative that the filmmakers intensify their promotional efforts in the remaining 10 days leading up to the release. The initial openings and weekend box office performance are paramount in today’s industry landscape. Without sufficient hype and buzz, “Skanda” risks losing out on a huge chunk of its potential revenue. It’s a high-stakes game, and the clock is ticking.
