Back in the day, the directors is used to face the litmus test on the day of the films, theatrical release. They used to receive either love or hate from the audience and film reviews, and it was mainly a one day affair.
But things have changed significantly in the recent past after the boom in the OTT market. We are witnessing increased scrutiny on film makers after the OTT debut too.
These days it has become increasingly tough for film makers to escape the OTT bloodbath if they make a bad film. This got multiple times in the recent past with the likes of Maruti, Buchi Babu and Srikanth Odela.
When a film that had bad reviews during the time of theatrical release gets released on OTT, things can get particularly horrifying for the concerned directors. This is getting multiple times in the recent past.
Several scenes from Raja Saab, Peddi and Paradise have gone to create absolute bloodbath in the social media space with relentless trolls and mockery.
We have now arrived at a point where the OTT debut of a film has become the second litmus test for film makers. Every single aspect of a troll worthy scene will be shared on social media immediately after the OTT release and the director will be put to sword.
Back in the day, the theatrical backlash was at least a print affair with people only expressing their views through words. But now the OTT trolling is so very prevalent that these troll scenes will be bombarding Twitter and Instagram, where the enter image of the film will be brutally assassinated.
