One of the biggest talking points before the release of Peddi was its emotional twist. On paper, it was a mind-blowing twist. No one would expect such a twist from a top-tier star hero film. But by the time the film hit theatres, almost everyone already knew what it was.
Industry circles had learned about the twist even before the film’s official announcement. As the release date approached, the information gradually spread among movie lovers. By the final few months, most audiences knew that Ram Charan’s character would lose his leg and eventually compete in the Paralympics.
As a result, the twist itself was no longer shocking. Audiences were only curious to see how director Buchi Babu Sana would execute it emotionally on screen.
Interestingly, two upcoming Telugu films releasing in July are also said to revolve around some massive twists.
According to industry buzz, both films have shocking revelations connected directly to their heroes’ characters. In one of them, the hero’s twist is also said to drastically affect the heroine’s life in the film, making it one of the film’s biggest emotional turning points.
The biggest advantage these films currently enjoy is secrecy.
Unlike Peddi, very few people outside the industry know what these twists actually are. Reports suggest only a handful of people associated with the films are aware of the surprises. This gives the makers a genuine opportunity to shock audiences in theatres.
The challenge, however, is preventing the twists from leaking before release. In today’s social media era, a single leak can spread within minutes and dilute months of planning.
There is also another possibility.
Instead of protecting the twist until release, the makers could choose to reveal it themselves at the last minute as part of their marketing strategy as done in the case of Raju Weds Rambai. Telugu cinema has seen this happen before, with a big reveal being used to generate last-minute buzz and boost advance bookings.
Whether these two July releases follow the secrecy route or the marketing route remains to be seen.
If the twists stay hidden until release, they could become hot topics of discussion on social media after release. After what happened with Peddi, many movie lovers will be hoping these surprises remain exactly that: surprises.
