I is director Shankar’s new film that is made at a huge budget and is coming with massive expectations. There is only one problem with the film and the makers are makings sure that it is also negated by the time of its release.
The film’s first official teaser was released long ago along with the audio launch of the film. Although a new theatrical trailer was released, many felt, it was nothing but extended teaser with no new footage to speak off. This has kind of made the project stale, especially for the Hindi audience. The makers sensing this have upped the promotions, the release of the video song recently was part of it.
Now they have decided to promote the film in Big Boss hosted by Bollywood Superstar Salman Khan. Vikram along with Amy Jackson are going to the Big Boss house to promote the film soon. We have to see if all these promotions will help the film in Hindi version as usually the dubbed films don’t do well there.
