Viswanath & Sons is gearing up for its theatrical release on August 14. The film is just a few days away from hitting theatres, but it has yet to create the required hype among the audience.
Despite the release date being around the corner, the film has not managed to generate strong pre-release buzz. The team still has a little time to step up the promotions and create curiosity around the film.
If the movie receives strong positive talk after release, word of mouth can certainly help. But getting the audience into theatres in the first place could be a challenge if the film enters August 14 without sufficient pre-release buzz.
In recent times, we have been witnessing an interesting trend at the box office. Movies that arrive with huge pre-release hype are managing to post strong numbers even when they receive only average talk after releas
On the flip side, films that come with low buzz but receive unanimous positive responses are often struggling to translate that appreciation into big numbers at the box office. This clearly shows how important pre-release buzz and audience awareness have become in today’s theatrical market.
For Viswanath & Sons, the lack of hype could be a concern at this stage. Let us hope makers will come up with a strong promotional strategy and make up for the lack of pre-release hype.
