The Hindutva wing is very strong on social media, and they play a crucial role in the success of select few films in Indian Cinema. This was recently observed in the case of Chhaava which was extensively promoted by Hindutva aligned handles.
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This Hindu push appears to have worked a trick for the film as it could generate huge revenues partially due to the social media narrative that was built around it.
Now the anticipation is whether or not this Hindu to play for the upcoming film of Pawan Kalyan – Hari Hara Veera Mallu.
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Write at the fundamental level, Pawan Kalyan has reached the Hindu groups with his pro active stand on Sanatana Dharma. Moreover, he has created a strong bonding with the BJP group which primarily drives the Hindutva movement on social media.
All factors combined, there is every chance that the BJP good very well push the Hindu movement in favour of Pawan Kalyan, if that is indeed needed for Hari Hara Veera Mallu.
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We are already starting to see a select few Hindu movement handles on Twitter, pushing the promotional content of Hari Hara Veera Mallu. This could perhaps be an indication of things to come with regard to the promotional plan that is in effect for this film.
If HHVM has enough impetus for the Hindutva movement, and primarily targets the periodic Islamic misrule, then there’s every chance that the social media movement could be in favour of this film.
But this social media narrative is only effective in the North Indian states, as South Indian folk don’t appear to be as influenced by social media trends. Nevertheless, the box office trajectory of this Pawan Kalyan film is going to be very interesting to watch.
