Toxic has finally begun its marketing phase, with Yash and director Geetu Mohandas attending CinemaCon. This marks the start of international promotions. As part of the initial plan, Yash is expected to spend time in the United States.
The film had earlier created buzz after its release date shift. It was initially set to clash with Dhurandhar: The Revenge. Later, the makers moved it to June 4, and recent updates suggest there will be no further delay.
However, the promotional strategy has raised concerns among audiences. Many have questioned why promotions are starting outside India. Some feel the focus should remain on Indian viewers, who form the core audience for such films.
Fans are still waiting for a detailed trailer. The initial teasers did not reveal much about the film’s world. Comparisons have also been made with Marco, as some visuals reminded viewers of Unni Mukundan’s film.
Yash is returning to the big screen after a gap of four years. This makes Toxic an important project for his career. The film’s reported budget of Rs. 700-800 crores has also raised concerns about recovery.
Another concern is the limited buzz in the Hindi market. Trade analysts believe the current trend suggests the film may not match the records of K.G.F. Chapter 2. Expectations remain high, but uncertainty continues.
Industry observers have suggested that the makers should focus more on Indian promotions. The film’s success will depend on content and audience response. It remains to be seen how Toxic performs upon its release.
