The Real Strategy Behind Bhairava Anthem

The makers of Kalki 2898 AD started the musical promotions by releasing a promotional song Bhairava Anthem tuned by Santhosh Narayanan and crooned by the celebrated singer Diljit Dosanjh. The song which was released yesterday topped all the music charts and fans are glad to see Prabhas and Diljit Dosanjh together in the song.

Prabhas appeared in action mode, while Diljit can be seen shaking his leg to his song, setting the stage on fire. The real strategy behind the promotional song is to lure the northern audience. Firstly, the composition has a Punjabi flavour, and the singer Diljit who is also a popular actor is more familiar to the Bollywood movie buffs.

The makers have bigger plans for the next set of promotions.