All the leading e-commerce websites in the country have witnessed a steep spike in the demand on the occasion of the Valentines day. This year the e-tailers have come up with for same-day deliveries to attract the customers and it worked big time. Lacy lingerie, cheap jewellery and cuddly teddies are the usual favourites, tech gadgets and books also have high demand.
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Several e-commerce sites have come up with huge discounts and offers to attract and increase their customer base. Some of them claim the sales have crossed Diwali sales which is usually the biggest sale period for them. Snap deal reported a five-fold increase in sales in categories such as fragrances, soft toys and lingerie.
According to the stats, most buyers are in the age bracket of 25 to 35 years. Some of the websites have come up with a premium pricing for Valentines day deliveries but still the buyers are enthusiastic to shell the extra bucks. However the employees at the e-commerce majors have suffered as they have to work over time for the last minute orders.
