Telugu Media Space is always unique. Every other News Channel is either owned by a Political Party or leaning towards a Party.
BRS Party started T News Channel, Namaste Telangana Telugu Newspaper, and Telangana Today English Newspaper while they were in power.
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It is interesting to note that T News was run completely from TRS Bhavan in Banjara Hills, Road No. 12.
While in power, BRS leaders pumped huge money into these Media Houses giving ads at Premium Prices.
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If someone has work with the Government, they were to give ads to the Birthdays of the leaders in these Media houses.
Big Tollywood Producers used to fund Ads for the then Cinematography Minister Talasani Srinivas Yadav’s Birthday because they wanted a Ticket price hike.
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Thus these Media houses always make big money that is enough to run their operations.
But then, the impact they created on the Public is zilch. Namaste Telangana is okay to come extent but T News and Telangana Today were big failures.
T News, in particular, would always stay at the bottom of the BARC Ratings table.
And then, just before the elections, Big TV entered the fray. It is rumored to be belonging to a relative of Revanth Reddy who returned from the US and it has become the mouthpiece of the Congress Party.
ABN and Big TV have got the rights of Assembly sessions and Government Programs in the Congress Government.
Big TV is making the right strides when it comes to making an impact. Within a very short time, the Channel became popular.
Not just the TV Channel, Big TV is making enough noise on Social Media as well. Despite years of existence, T News is non-existent on social media.
While T News has very poor screen quality, Big TV has quality on par with Big Channels.
As if it is not enough, there have been many layoffs and downsizing in T News after the electoral defeat.
The buzz is that some of the manpower and anchors are being diverted to a popular X account that is working for the BRS.
