There was significant criticism initially over legendary footballer Lionel Messi’s event held in Hyderabad. The Opposition accused Chief Minister Revanth Reddy of wasting time and government resources on what they termed a private event.
However, once the event concluded, the narrative shifted. The programme ultimately delivered positive publicity for both Hyderabad and the state government, changing public perception considerably.
Before arriving in Hyderabad, Messi visited Kolkata, where the event at Salt Lake Stadium turned chaotic due to poor management. His appearance lasted barely 20 minutes amid heavy VIP movement and tight security.
Fans who paid high ticket prices were left disappointed as visibility was poor. Angry spectators threw bottles, vandalised the stadium, and entered the pitch, forcing organisers to end the event prematurely.
Following the chaos, the organiser was detained and assured full refunds. West Bengal Chief Minister Mamata Banerjee issued an apology and ordered an inquiry into the mismanagement.
In contrast, the Hyderabad event reflected serious planning from the beginning. The state administration, including the Chief Minister, treated the programme with priority, which was evident in its smooth execution.
National and international media reports that covered the Kolkata incident also highlighted how well the Hyderabad event was organised. The comparison worked in favour of the Telangana government.
Revanth Reddy bringing Rahul Gandhi to the event further attracted national media attention. This move helped broaden the event’s political and public visibility beyond the state.
The Chief Minister himself playing a friendly match with Messi became a major highlight. His preparation, fitness, and agility during the match surprised many observers.
Although the Opposition initially mocked Revanth Reddy over the friendly game, the outcome turned out to be favourable. The visuals and coverage worked positively for the Chief Minister’s image.
With direct involvement from the Chief Minister, the entire administration remained alert throughout the event. This coordination contributed significantly to its success.
For a long time, the Opposition claimed there were differences between Revanth Reddy and the Congress high command. Rahul Gandhi’s presence in Hyderabad helped dispel those rumours.
Above all, Hyderabad received positive international media coverage towards the end of the year. From governance to global visibility, the event served multiple purposes for the government.
