Dating apps have always been a big gamble. People believe they might find love through them, and maybe they can, but the criteria for being on these platforms have been changing rapidly.
There are dating apps for celebrities, and now even apps exclusively for India’s top 1%.
A new elite matchmaking app, Knot.dating, has introduced a controversial policy: only high-earning single men are allowed on the platform, while women have no salary cap.
To qualify, men must earn ₹50 lakhs or more annually, whereas women face no such requirement.
In addition, the platform demands 100% background verification and provides each member with a personal relationship manager. The company claims this approach is designed to better serve women on the platform.
Built for serious relationship seekers, Knot.dating is India’s first matchmaking platform that blends conversational AI with human-assisted matchmaking to deliver emotionally compatible matches.
Co-founded by Jasveer Singh and Abhishek Asthana, Knot.dating differs from traditional matrimonial platforms that rely heavily on filters and swipes.
Instead of lengthy forms, Knot.dating encourages users to simply talk. Through a short AI conversation, the platform captures personality nuances, emotional depth, and communication patterns to suggest high-compatibility matches.
However, apps like these raise serious concerns about the growing role of AI in dating.
AI might help find a potential match, but turning that connection into a real relationship ultimately depends on the individuals involved.
This news also sparks debate over the app’s overemphasis on income. While financial stability is certainly relevant in today’s economy, making it the core selection criteria could be problematic.
Moreover, the 100% background verification requirement might feel invasive or sketchy to many, especially when so much sensitive personal data is stored online, putting it at risk of hacking or misuse.
It’s not just the pay disparities that are troubling. The heavy reliance on AI in building real, human relationships is equally unsettling.
