Sivakarthikeyan’s Madharaasi, directed by AR Murugadoss, released in theatres on September 5 and has drawn mixed reactions from critics and audiences. While many viewers called the film disappointing, some Kollywood trackers and reviewers praised it online, sparking doubts among netizens.
Social media users began speculating that Tamil trackers and reviewers were favouring Sivakarthikeyan. Many believe they projected Madharaasi as a strong film through positive tweets and posts despite its weak response in theatres.
The film is widely seen as one of Sivakarthikeyan’s weakest. This has led to rumours that trackers and reviewers may have been paid to promote Madharaasi positively, a claim that has fuelled heated debates on social media platforms.
Some argue that if any other actor had starred in Madharaasi, it would have gone unnoticed and faded out after its opening days. They say heavy PR efforts and Sivakarthikeyan’s popularity have kept the film afloat in Tamil Nadu.
Outside Tamil Nadu, Madharaasi is performing poorly and is on the verge of becoming a flop. Its box office performance in the coming days will decide whether it manages to reach the break-even point or continues its downward trend.
