Social media has been buzzing since yesterday about the sudden rise in views for the Thalapathy Katcheri song on YouTube. Many users believe the spike happened because of paid view bots.
A few hours ago, Dawn Pictures posted a tweet on X celebrating the 15 million views for the first single Adi Alaye from Sivakarthikeyan’s recent release Parasakthi. The post highlighted the word organic in capital letters and ended with a sarcastic IYKYK.
Though Dawn Pictures did not name anyone, netizens felt the tweet indirectly mocked the Thalapathy Katcheri view bot controversy. This led to immediate backlash from Vijay fans and neutral users.
Many users said production houses should act responsibly and avoid triggering fan fights. They argued that such comments harm the industry and create unnecessary hate between fan groups.
Some also fear that this behaviour might affect Sivakarthikeyan’s growth. They feel he is slowly becoming a major Kollywood star, and controversies like this may attract unwanted negativity.
Meanwhile, Vijay fans pointed out that Adi Alaye currently shows only 13 million views, not 15 million. They shared screenshots to claim that Dawn Pictures posted incorrect numbers before mocking others.
They warned that Sivakarthikeyan may face heavy backlash because of this tweet. According to them, the production house should have shared accurate figures before criticising anyone.
Overall, the Dawn Pictures tweet has triggered a heated fan fight on social media. Many people are actively sharing their opinions and taking sides in the debate.
