Sivakarthikeyan’s Plan Viral: Smart Move or PR Hype?

Sivakarthikeyan profit sharing buzz

Since the buzz about the Tamil Film Producers Council urging top tier Kollywood actors to follow a profit sharing model, you have seen endless discussions online. Many users are now linking these talks to Sivakarthikeyan and his recent choices.

A strong rumour claims Sivakarthikeyan is the only Kollywood actor currently working on this model. You see this linked to his next film Parasakthi, where he reportedly took a small advance and asked producers to focus more on production quality.

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There is also information about SK 24, directed by Cibi Chakaravarthi. For this film, Sivakarthikeyan is said to be charging his highest salary of 65 crores. The movie is a full commercial entertainer and he seems confident about its reach.

For SK 25, directed by Venkat Prabhu, Sivakarthikeyan is reportedly bringing his salary down to 35 crores. The film demands a bigger budget because it is science fiction, and he wants the team to allocate more funds to the overall scale.

After this buzz spread, many Kollywood trackers praised him for adjusting his salary based on the project’s needs. They believe this approach helps producers create larger films and want other actors to follow the same model.

At the same time, some online users believe this is part of a PR strategy. They feel the buzz aims to increase his goodwill by promoting him as a generous actor willing to match his salary to each project’s requirements.

Since the TFPC raised the demand for profit sharing, you have seen many such rumours appear across social media. This is one more rumour in that growing list and remains part of the ongoing conversation around Kollywood’s changing payment structure.

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