
Netflix is having a great time in the Indian OTT space with multiple exciting outings. Their recent outing, Salaar is striking the right chords on social media already and today, they added a new film to their library and it is Animal.
Before Animal’s OTT debut, it looked certain that the film would spark countless debates between woke people and regular cinema lovers. There was a whole lot of anticipation on the OTT debut of the Sandeep Reddy directorial.
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However, Animal has made a rather sedate start on OTT. It isn’t making the kind of noise that it is expected to make.
In the case of Salaar, the film immediately generated buzz on social media. The action shots of Prabhas, the ya ya ya ya fight sequence, and the interval block were all over social media right from the day it premiered on Netflix.
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But in the case of Animal, Salaar kind of euphoria is missing. Barring an occasional post or two on Twitter, the provocative scenes in the film are not shared much on social media. As far as the day 1 euphoria goes, Salaar is ahead of Animal.
Perhaps the delayed OTT release, and the leakage of these provocative scenes right after the theatrical release have taken away the anticipation factor from Animal. Netflix waited 8 weeks for the OTT release, according to the regulation from the North multiplexes, and maybe the delay took away the X factor that was seen wildly following Animal’s theatrical release.