Many viewers don’t make the effort to watch films in theatres anymore because they know that, in about eight weeks or so, the film will be available on OTT.
While this assumption is valid, it is slowly hurting the survival of theatres.
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However, allegedly, Kesari Chapter 2: The Untold Story of Jallianwala Bagh has taken a different approach.
The latest buzz from inside the industry suggests that this historical courtroom drama will take more than two months to make its way to any OTT platform.
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After much anticipation, Kesari Chapter 2, starring Akshay Kumar, Ananya Panday, and R. Madhavan, released on the big screen earlier this month.
While many people are waiting to watch the movie on OTT, there’s a chance they might have to wait a little longer.
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The Karan Singh Tyagi directorial will not premiere on streaming platforms anytime soon.
Ideally, the time gap between a theatrical release and an OTT release should be around six months.
However, the current 8-week window has significantly reduced the audience’s motivation to visit cinemas and enjoy films on the big screen.
Extending this window not only builds anticipation but also gives a film its own lifeline in theatres, encouraging people to experience it the way it was intended.
This initiative is a positive step toward supporting cinemas, and more films could benefit from following this model to improve their theatrical run.
On the other hand, this rumour could just be a marketing gimmick by Dharma to attract more audiences to the theatres for the film. But this rumoured step has sparked a conversation, which matters more.
