At a time when the world is digitally overflowing with content, Sooraj R. Barjatya’s “Bada Naam Karenge” forays into OTT with the promise of returning to the essentials of love and family.
Teaser released on 1st of January 2025, shows a heart-warming tale of a marriage that is arranged between Rishabh and Surbhi, which turns out to be an unexpected journey of love and bonding along with engaging and silly misadventures filled with sacred traditions.
Barjatya, known for his films such as Hum Aapke Hain Koun, Vivah and Hum Saath Saath Hain, has been a torchbearer of family values and emotional storytelling for quite some time now. His films have always extolled the virtues of unity, love, and respect in the family circle-an ethos that resonates well in his latest venture.
However, as “Bada Naam Karenge” debuts on Sony LIV, it has a challenge that only applies to OTT-audience, known for their appetite for edgy, diverse, and fast-paced content.
Ironically, though the audience for OTT has been always attracted to a different kind of content, full of edginess and diversities, “Gullak” and “Panchayat” became successful because people were drawn toward them because they felt a truthfulness in familial relationships and their day-to-day lives. Not just the storyline, but also how it was portrayed, caught people’s eyes.
If “Bada Naam Karenge” can capture this essence, it will surely become a popular series that brings together the best of traditional values and modern storytelling.
