While stories can unite people, we need to look beyond the initial hype and see what a film is really made of.
The recent buzz around Aankhon Ki Gustaakhiyan especially the claims about its impact on the youth needs to be seen closely.
5,000 students attending a celebration event at LPU University in Punjab might sound impressive.
But such events are part of promotional activities where entry is free or there are incentives to get a large crowd.
While these events create a buzz, they don’t necessarily mean people are interested in the film or will it work at the box office.
Similarly, advance bookings being open in over 25 countries might sound big, but this is a common marketing strategy.
Availability doesn’t mean demand and the actual number of tickets sold in international markets is never shared.
For most Indian films, especially those with no pre-release buzz, global releases have limited impact unless there’s strong word of mouth.
Right now Aankhon Ki Gustaakhiyan has limited organic buzz. There’s no visible excitement on social media and advance booking is modest.
Without a big promotional moment or good early reviews, it might not attract audiences in large numbers.
Even with names like Vikrant Massey and Shanaya Kapoor and Zee Studios and Mini Films, the film’s success will ultimately depend on how it connects with the audience.
If the content resonates and gets good word of mouth, it will find its audience. Otherwise the current signs suggest a slow start at the box office.
