Artificial intelligence has become a major part of daily life. It now influences us in many unexpected ways. Bollywood is also trying to adapt and is exploring AI for filmmaking and marketing.
Dharma Productions is promoting its Christmas release Tu Meri Main Tera, Main Tera Tu Meri with high energy. The makers released a static poster earlier. They have now unveiled a motion poster created entirely with AI.
The AI powered motion poster is being called Bollywood’s first fully AI generated motion poster. The strategy has gained huge attention and many consider it a bold and smart marketing move.
Several viewers appreciate the new approach. They feel it is refreshing and futuristic compared to regular promotional methods. The motion poster went viral on social media and earned praise for its creativity and execution.
Some users noted that Bollywood has never tried anything like this before. The boldness of the idea earned wide appreciation across various platforms.
However, a small group believes the trend is worrying. They feel adopting AI, even for marketing, is risky at a time when Bollywood is already facing issues with originality.
According to these users, Bollywood should first rebuild its creative strength. They argue that a weak foundation cannot support such a major shift toward AI based processes.
They also say motion posters once had a strong human touch. If AI generated posters become routine, artists may lose jobs and creativity may turn into typing prompts for machines.
Critics argue that artificial intelligence does not create original work. It collects what already exists online and blends it together. This could worsen Bollywood’s struggle with originality.
Bollywood already depends heavily on sequels, remakes and copies. If even marketing loses human creativity, the essence of art could fade. While AI looks fun today, many fear long term damage if the industry does not strengthen its base first.
