
Sky Force, starring Akshay Kumar and Veer Pahariya, is set to release ahead of Republic Day, capitalizing on its patriotic theme to attract audiences. Given Akshay’s track record with similar films, expectations are high.
To attract more viewers, Sky Force is offering free tickets worth up to 400 for the weekend. This heavily discounted strategy reflects the struggles Bollywood faces today.
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For instance, in Hyderabad, a Rs.225 ticket can be booked for just Rs.26 using the coupon code FLYHIGH400 on the PVR and INOX platforms. This means audiences can enjoy the film for as little as 25 to 50 rupees, which is undoubtedly a huge treat for moviegoers.
While this tactic might boost footfalls, it also underscores the lack of organic buzz surrounding the movie.
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Multiplexes seem to be relying more on heavy discounts and corporate bookings rather than the film’s content to draw crowds. Republic Day week is usually a prime time for patriotic films, but Sky Force appears to be struggling to generate genuine excitement.
The focus for theaters seems to be on increasing revenue through food and beverage sales rather than ticket sales.
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Another intriguing aspect will be whether the producers report the box office collections based on the original ticket prices or the discounted rates.
Such practices could paint a wrong perception of the film’s financial success, raising further questions about the industry’s current situation.