The Ajay Devgn and Tabu starrer, Auron Main Kahan Dum Tha, has been making headlines for its controversial promotional strategy. Industry analysts and Bollywood insiders have criticized the film’s marketing efforts, calling them insufficient in today’s competitive cinematic landscape.
Despite the chatter, co-producer Shreyansh Hirawat, known for his work on Shivaay, Freddy, and Maarrich, stands by the unconventional approach.
Initially scheduled for release on August 2, AMKDT moved its date to avoid clashing with the Kalki film, providing a clear window for both films. However, AMKDT will now compete with the Janhvi Kapoor starrer Ulajh.
The promotions for the film have been lackluster. The songs and promos resemble a TV serial with poor production values. Even Ajay Devgn fans feel there are very few exciting elements in the film.
In an era where audiences demand visually spectacular films with novel themes, Auron Mein Kahan Dum Tha might struggle to attract a significant audience.
Trade experts believe that if the current trend continues and the excitement doesn’t build, the film might open as one of the lowest grossers, similar to Selfiee and Sarfira. The trade is expecting an opening in the range of 2-3 crores for this film.
Ajay Devgn is one rare star hero who has been consistent at the box office in the post-pandemic era with hits like Drishyam 2 and Shaitaan. His track record with Tabu has been good with films like Vijaypath, De De Pyaar De, and Drishyam.
His next is the much-awaited Singham 3. Amid these films, fans worry that Auron Mein Kahan Dum Tha might become the black sheep with poor box office results.
