The roaring success of Saiyaara has shattered the myth that only big-screen spectacles work post-pandemic. Most importantly, the Ahaan Panday-Aneet Padda starrer seems to have reignited Bollywood’s long-lost love for romance.
Yes, the audiences are embracing the Saiyaara’s emotional story and soulful music while the film is breaking all box office records. Meanwhile, trade experts believe the tide is turning in favour of heartfelt love stories.
This momentum that Saiyaara started is now expected to benefit two major upcoming romantic films: the untitled Kartik Aaryan-Sreeleela starrer directed by Anurag Basu, and Ek Deewane Ki Deewaniyat, featuring Harshvardhan Rane and Sonam Bajwa.
Trade analyst Taran Adarsh states once again that films rooted in emotion never go out of style, especially if they are complemented by strong music. We all remember how Aashiqui 2 went, followed by the current hit, Saiyaara. Taran also credits the film’s conviction and powerful soundtrack as key reasons for its impact on the audience.
The same happened with past cult hits like Yeh Jawaani Hai Deewani and Sanam Teri Kasam which surely became hits because of their musical strength. With audiences hungry for nostalgia and emotional connection, the stage is set for a romance renaissance!
As single-screens and multiplexes alike celebrate Saiyaara’s magic, we are yet to see whether Kartik-Sreelila and Harshvardhan-Sonam’s films imbibe the audience’s renewed love for love stories.
