SRK’s One Bold Decision: Brand Value Hits Peaks

Shahrukh Khan

This year SRK treated his family, friends and fans with great news. He finally quit smoking, it was something that was pointed out by all his well wishers.

He shared on his 59th birthday that he has finally quit smoking because the health impacts were not good for him. This has inspired many of his fans to bring a good change in their lives as well by quitting smoking.

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But when you are a superstar like SRK, all your actions come with great consequences. His recent step has also created a clear image for him and many international brands are willing to associate with him to target youth.

Earlier these brands couldn’t reach out to SRK because they have strict clauses against signing someone as an ambassador who themselves smoke. But now they can strike a deal with him easily which also means big money will come his way.

Shahrukh Khan is brand ambassador for many big names like Thums Up, Everest Spices, Myntra, Castrol, Dubai Tourism, Realme, D’YAVOL X, Hyundai, D’décor, etc. Fans are excited to see the new offers that will fall into his bag now.

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