
It has become increasingly common in the Bollywood industry for producers to indulge in corporate bookings to satisfy the ego of their heroes. What they essentially do is, they buy out the tickets for certain films using their own money, just to show that their film is doing well at the box office.
This is one way to pacify the ego of the hero and show that their film is actually being endorsed by the audience. This usually happens when the bookings are agonisingly low.
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Coming to the topic now, there are several Bollywood media portals that are reporting that a star hero’s new film which released last weekend is going down this path.
According to certain media analysts, this film is incurring more losses after the release due to the corporate bookings.
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Apparently, this film released with hundred crore deficit which was to be covered through the theatrical run. However, due to the low response from the audience, the makers reportedly started to buy out the tickets through corporate bookings and gave vouchers to audience. As a result, they could fill certain screens across the country.
However, despite the fabricated bookings, the film could not go anywhere at the box office as there was no interest from the audience. As a result, whatever money that was spent on corporate bookings ended up indulging more losses to the producers.
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The film which was supposed to recover Rs 100 crore in theater is in turn incurring additional losses which could reach Rs 150 crore it seems.
This is going to be one of the biggest failure stories in recent years as huge money is being burnt to project this film as a hit but it is ultimately misfiring badly.