
Television has always been savy in terms of providing glamour and glitz for promotions. However, will these translate into magic at the box office?
It seems to be the case of Bigg Boss 18 with its much-anticipated finale starring Akshay Kumar’s promotional stint in the latest movie Sky Force alongside Loveyapa starring, Khushi Kapoor, and Junaid Khan.
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Looking at promotions made so far, it’s observed that silver screen beauty never seemed to have found that ideal match when promoted in Bigg Boss.
The movies like Emergency, Singham Again, Baby John and Game Changer that were seen here are among them, doing all too not-so-well in box-office. Many people call the show a panauti for films.
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Now, with Akshay Kumar’s career hanging in the balance, his choice to feature his new film on Bigg Boss does raise an eyebrow. Sky Force is an aerial action spectacle set against the backdrop of the 1965 Indo-Pak war.
It promises a thrilling mix of high-octane action sequences and patriotic fervor, a combination that has resonated well with his audiences in the past.
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The teaser, trailer, and songs have received decent response, but nothing that makes the audience go wow.
This would, however, be a question if the recent not-so-great performances of films that were promoted through Bigg Boss will actually do the trick or be a misstep after all? We have to see if the film’s promotions on Bigg Boss create some hype about the film.
The pressure on Akshay, who is going through a challenging time in his career, is tremendous. Never have the stakes been higher, and the result of this wager could establish a standard for promotions in the future.
Only time will tell whether will the history repeat itself, or will this time the risk pays off?