Pushpa 2 is set to release in a week, aiming for massive numbers, with Bahubali 2 as the benchmark. The pre-release hype suggests extraordinary business is going to come from many circuits.
For Pushpa 2 to match Bahubali’s numbers, it needs to perform exceptionally well across all markets.
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In the Hindi belt, the target set by Bahubali – The Conclusion’s collections isn’t too tough with good word of mouth.
The business has grown, and so have the ticket prices. The film’s mass appeal looks on the level of Baahubali. However, family audiences, who played a key role in Baahubali’s success, may not connect as strongly with Pushpa 2.
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Baahubali was mainly a family drama that brought in a huge number of family audiences, whereas Pushpa is a commercial action film.
If Pushpa 2 can pull in the family audience with the husband-wife emotional bond and brothers’ sentiment, Pushpa 2 can connect way more than Pushpa 1 with the family audience.
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Interestingly, the South’s hype for Pushpa 2 seems driven by its success in Hindi markets, unlike Baahubali 2, which had organic pan-India buzz.
In the South, Pushpa 1’s impact wasn’t as significant as Baahubali 1, and this difference is showing the advance bookings overseas.
For instance, Baahubali 2 achieved $10 million in the Gulf, a milestone Pushpa 2 might fall way short of.
The film’s Hindi market performance will be crucial in helping it surpass Baahubali’s total and so the patronage from the family audience becomes crucial.
Pushpa 2’s clear targets are to cross Baahubali numbers 515 crore net in Hindi and 1000 crore net across all versions. While reaching the Hindi numbers may look possible, matching Baahubali 2’s all-India and overseas performance will be a tough nut to crack for Pushpa 2.
