The menace of creating fake positive responses to Hindi film trailers by journalists and media professionals is impacting both industry dynamics and audience expectations.
In Bollywood, where recent releases like “Shaitaan” and “Article 370” received mixed receptions, the spotlight now shifts to “Bade Miyan Chote Miyan,” starring Akshay Kumar and Tiger Shroff, directed by Ali Abbas Zafar, slated for an April 10 release during Eid.
Despite the film’s promising premise, early promotional materials, particularly the songs, failed to ignite excitement, potentially dampening the film’s buzz.
The power of first impressions cannot be overlooked. Journalists and media professionals, being among the first to view trailers, wield significant influence over public perception. Their initial reactions can either amplify anticipation or set the stage for disappointment.
However, overly positive responses risk hiking expectations beyond what the film can deliver, leading to disillusionment among audiences.
This phenomenon is worsened by strategic relationships between the film industry and media outlets, where favorable review is sometimes exchanged for foreign trips to places like Jordan and other privileges.
Certain journalists and media personalities have already begun hyping the trailer of “Bade Miyan Chote Miyan” to an extent that strains credibility.
These same influencers and self-proclaimed trade analysts did the same last year after viewing the trailers of “Adipurush” and “Cirkus,” both of which disappointed audiences.
Artificially inflating hype for movies or their trailers can often backfire dramatically, underscoring the need for genuine and transparent promotion within the industry.
