The eagerly awaited Prabhas starrer, “Salaar: Part 1 – Ceasefire,” directed by Prashanth Neel of KGF fame, is set to unveil its trailer on December 1. The announcement has stirred significant excitement among all sections of the audience. The makers have announced to give it a global IMAX release, promising an action-packed extravaganza.
Salaar is already hailed as India’s most awaited film. The director’s track record, notably with the record-breaking “KGF” films in five Indian languages, has elevated expectations.
However, the production company, Hombale Films, faced initial criticism for its poor handling of the high-profile project, leading to fan backlash and trending hashtags against the studio. The company, however, has embarked on a course correction, actively promoting the film with new posters.
While the trailer’s impact remains uncertain, the massive hype surrounding “Salaar” suggests that, even if the trailer is merely average, the film is poised for a monumental opening weekend.
Recently we saw how Thalapathy Vijay’s Leo trailer received an extremely mixed response. But still, people flocked to the theaters to watch the film in hordes during its first weekend. Salaar will also have a similar scenario. Unless the trailer is completely bad, Salaar doesn’t have to worry about not getting a big opening.
The audience’s commitment to watching “Salaar” reflects Prabhas’ Stardom and a belief in Prashanth Neel’s ability to deliver another cinematic spectacle.
But for Salaar to work at the box office, just getting a big opening during the first weekend won’t be sufficient. The content has to be good enough for it to have long legs at the box office. Then only the makers will recover the huge costs involved and achieve break even.