One of the latest buzz in the film industry is that the world-famous tech company Apple has teamed up with director Rakesh Roshan, for the first time in its entire history, for his upcoming sci-fi drama movie ‘Krrish 3’. After the launch of its motion poster that gained a little publicity for the film, the director has tried all possible ways to promote the film including the digital marketing world.

The film has an internet campaign which includes a chat session on a social-networking website with the film’s lead Hrithik Roshan. Apparently all the hard work of Rakesh Roshan paid off as the film has managed to gain the attention of 63 million users all over the world. Its tie-up with Apple has made the film very popular since its music and videos could now be found on iTunes, the online shop for Apple products. With this, Bollywood actor Hrithik Roshan has become a part of the ‘Meet The Filmmaker’ list, the first one from India.