Social media promotion is now a standard feature of any movie, be it big or small. Especially on Twitter, there is always a hashtag from time to time to keep the fans engaged. Here is the film according to Twitter which rocked its platform.
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Twitter India says that the Tamil film Mersal was the most active and interactive trend of the year. It is the top hashtag trend of the year among the movies released across India. Twitter says there was a massive engagement among the fans through the hashtag giving it the top place. Mersal was also the first South Indian film with a Twitter emoji.
Mersal starring Vijay has been a mammoth box office success. The recognition like the one mentioned above feels like icing on the cake and more encouragement to the fans.
