Attaining pan-India fame is one thing, and utilizing it to the fullest is another thing. While both Ram Charan and Jr NTR got pan-India attention with RRR, the former is using it to better effect, while the latter is yet to even fully explore it.
The said statement is evident if we take a look at the recent acts of the heroes. Ram Charan is busy signing multiple brand endorsements and ads, while Tarak hasn’t shown too much progress in this regard.
These ads and endorsements aren’t just about extra money for the actors, but they also keep the stars in the limelight. These TV commercials and digital ads might keep the actors fresh in the memory of the viewers. They can even increase the brand image of the stars. Tarak is losing out on the same. On the other hand, Charan has reportedly signed 3 brand endorsements in the last few weeks.
Even top brands which were previously inclined towards Bollywood stars are now looking towards South stars who are making it big in the pan India circuit now. Hence, the multiple offers for Allu Arjun, Ram Charan, and even Mahesh Babu. But for some reason, Tarak, who made a lot of noise by entering the list of Oscar probable, is sidestepping it.
