Director Teja has been struggling for a hit for a long time now and has all his hopes on Sita that is coming this weekend. While the film lacked a proper buzz so far a controversy knocked their door at the right time bringing that required attention in some way to the film.
If a controversy comes handy at the right time, it’s a boon for a film these days and if the film does not feature a big star and carrying a low buzz this will be a definite blessing and that’s what is happening for Teja’s Sita right now.
The film has a known cast but the director and the hero are lacking the hype in the market and the controversy rose by BJYM asking to ban the film as the lead heroine named Sita speaks of contact marriage which is hurting the Hindu community feelings. Ban or change of the film title is what they are demanding now.
Teja just added fire to it by giving a counter answer to them saying he will not change the title at any consequence and would release the film as it is in the theaters for he got the approval from the censor board and threw a challenge to them if they can stop his film. This controversy is just an add on to the film that Teja has been lacking so far. Let’s see if this jump start helps the film bag more viewers.
