Rocking Star Yash is all set to return to the big screen with his big-budget film, Toxic. While a release date is yet to be disclosed, the first-look teaser was loved by the superstar’s fans and has created excitement among audiences around the world.
As per the latest update, the makers are planning to make Toxic a global film and so it is being shot simultaneously in Kannada and English.
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A source claimed that as per the producers, the film’s subject can appeal to people outside India. However, this is also going to consume more time than expected, which means that a potential release date might not get revealed so soon.
Helmed by Geetu Mohandas, the expenses have also increased by 40% as a result of the makers deciding to take the bilingual path. International action choreographer JJ Perry has been hired to design some amazing action sequences.
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On the other hand, there are a few complications that might lead to problems for Toxic. The first is director Geetu Mohandas, who does not have an experience of handling such big-budget projects in the past.
The film’s buzz has also vanished specifically after a section of the public criticized the first-look teaser, saying that it resembled condom or alcohol ads. They were specifically unhappy with the drug depiction in the teaser, with some calling it vulgar.
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For now, Toxic has managed to create buzz only in Karnataka. North-Indian audiences are hardly aware of the film and this is shocking, specifically after Yash became a popular face among the Hindi viewers with KGF Chapter 1 and KGF Chapter 2.
Back in 2017, Prabhas also became famous in North India with Baahubali 2: The Conclusion. This led to a lot of hype for his next film Saaho and its Hindi version collected Rs. 20 crores despite that the film was not up to the mark.
It seems like Toxic won’t be able to record a similar number like Saaho. The makers should now undoubtedly focus on a different marketing strategy if they want the film to become successful in North India.
