Drishyam is the upcoming film of Venkatesh where he will be seen playing the role of a family man after a long time. The films publicity material released so far sets the ambience perfectly for a lovely family entertainer but those who have an idea about the original know that the film is far from a family entertainer in typical sense. The makers too pretty much aware of this are soon going to begin promotions keeping that aspect in mind.
And the team of Drishyam couldn’t have asked for a better time to unleash their promotion highlighting this aspect. The film has a strong father angle in the film, basically it’s a film where a father goes to any extent to save his family. In the next few days coinciding with Father’s Day on June 15 a campaign centering around this aspect ‘My Father My Hero’ is going to be unveiled by the makers highlighting the premise of the film subtly. Will this campaign work in the favor of the film and in setting the right expectations for the film, we would know in the week ahead.
