This week’s releases: Bimbisara and Sita Ramam have taken a good opening. Bimbisara has taken the career-best opening for Kalyan Ram and almost registered a 50% recovery.
Sita Ramam also took a good opening for its genre. It is interesting to note that the movie has taken a better opening than Naga Chaitanya’s Thank You which is a solo release. At the US Box office, both films have collected around $350K.
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The performance of these films debunks all doomsday predictions for Telugu Cinema. It’s been two months ever since Tollywood saw an average result.
A decent film like Ante Sundaraniki did not make money and Naga Chaitanya’s Thank You did not even take a bare minimum opening. That prompted everyone to predict doom for the industry and theatrical business.
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The tragedy is that the producers have shaken up and called for a shootings strike to reassess the situation. Some of the producers have started blaming reviews, US premiere reviews for their plight.
But they are proved to be awfully wrong. Sita Ramam went for early premieres in the US and Bimbisara Premieres concluded before 9 AM IST. Both the films have decent to good reviews and WOM from US premieres.
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They have only helped the films. US Reviews or Talk killing the movies are lame excuses and are laughable. US Reviews did not start yesterday or today. They have been here for ages and have given both positive and negative reviews.
The films that have been released in the last two months were not even half-decent. They were dead even before they were released. We have seen makers promoting half-baked content half-heartedly and hoping for miracles to happen.
Forget the films, we did not even get a half-decent trailer in the last two months except for Bimbisara and Sita Ramam.
They further complicated the situation with early OTT releases and greedy ticket prices.
It’s true that audiences are expecting better products in this OTT era. It is a fact that Telugu filmmakers have failed badly to deliver. The filmmakers are discussing everything but that in the name of the strike.
Both Bimbisara and Sita Ramam have the novel elements the audience is looking for. They should be a lesson for filmmakers.
Blaming the audience and US Reviews means just finding lame excuses for their own helplessness.