National Cinema Day and Cinema Lovers Day are like a breath of fresh air for movie fans who usually hesitate to splurge on pricey tickets.
The first National Cinema Day on September 23, 2022, was a big hit, offering tickets for just Rs. 75. Cinema Lovers Day, introduced by multiplex chains on January 20, 2024, further boosted movie attendance.
The announcement of another Cinema Lovers Day on April 19 surprised many. However, there’s a twist this time. Elections are coming up, with the first phase starting on April 19.
Elections will take place in several states and territories on April 19. This could potentially affect voter turnout. If schools, colleges, banks, and offices can close on polling day, why not movie theaters?
Keeping them open could distract people from voting. The allure of a discounted movie in an air-conditioned theater is more tempting than the effort of waiting in line to vote in scorching heat, especially for young and first-time voters.
It would be better to close everything until the evening. A two-hour movie won’t shape your future, but your one vote will!
They could reopen markets and entertainment places in the evening, offering attractive benefits to those who show their inked finger after voting.
Many argue that voting only takes 20-30 minutes, leaving the rest of the day free. So it’s nice that people can vote and then enjoy a movie at discounted rates afterward.
