PM Narendra Modi has had a great impact on the young voters for his approachability. No one used digital space as Modi used for his government’s promotion. Be it the schemes or the Swachh Bharat campaign or the election advertisements, Modi never steps back in spending time and money on the government’s advertising.
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Let’s see how much exactly the government have spent on the publicity. Upon request through Right to Information, an agency under the Ministry of Information and Broadcasting revealed that BJP has spent Rs 4,343 crore so far from 2014 that they have come into ruling just on the publicity through various means.
Rs 955.46 crore were used on print publicity like magazines, posters, hoardings, etc, alone for the last year (2017-2018). The numbers have seen a gradual rise as the years passed by where Rs 118.43 used during 2015-2016 and Rs 185.99 crore during 2016-2017 on outdoor advertising as per the reports.
Those are pretty huge numbers to say. After all, publicity is what Modi has got him where he is. Before elections, it was Modi’s speeches that drew attention and now he is everywhere through the expensive publicity using the public resources.
