A jeweler in Kanpur came up with an unusual marketing strategy to promote his store and social media presence.
Chitransh Jewelers, located in the Barra area, announced that anyone who followed their Instagram page, liked, shared, and commented on their reels would receive a free gold nail. This offer quickly went viral, leading to a massive crowd gathering outside the shop.
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A video circulating on social media shows people standing in long queues, eager to claim their free gold. The crowd included women, elderly individuals, and young men, all keen to take advantage of the deal. As one might expect, many people immediately followed the Instagram page and showed proof to the store employees to collect their gold nail.
Amit Nigam, the owner of Chitransh Jewelers, stated in an interview that the purpose of this campaign was to increase awareness of his business. He shared a reel on social media, encouraging people to participate.
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However, the overwhelming response took him by surprise. As the number of people swarming the store kept increasing, managing the crowd became a challenge.
Some people online criticized the move, calling it a publicity stunt that created unnecessary chaos. Others praised it as an innovative marketing tactic that successfully boosted the store’s visibility.
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The power of social media continues to influence public behavior. While the jeweler gained massive attention, it also raised questions about the lengths people will go for something free. Even if it is just a small piece of gold.
